The Triathlon Coaching Company

Optima Training Systems announces coaching partnership with Ironman Wales

Ironman WalesLondon based triathlon coaching company Optima Training Systems are pleased to announce their partnership with Ironman Wales. Optima Training Systems are offering a comprehensive range of coaching services to help athletes prepare specifically for the inaugural Ironman Wales course including course specific programmes, 1-2-1 coaching and course familiarisation camps for all abilities.

The coaches James Beckinsale, Edwina Sutton and Emma Beckinsale are otherwise known for their coaching success at Optima Racing Team and James as the coaching coordinator and academy coach for London. They are well placed for this partnership having spent many years training in Pembrokeshire, indeed Emma grew up in the seaside town of Tenby which in September will host the start and finish of Ironman Wales.

Triathlon coach Emma said, “I’m ecstatic that Ironman is coming to Wales and Tenby. We’ve always loved the training in Pembrokeshire and I personally can’t wait to share this with the athletes. The course is definitely going to be challenging but the spectacular views and support from the enthusiastic locals will make it all worth it!”

The first of their camps takes place in Tenby on 2nd & 3rd April with further camps in May, June and July.

Tenby host of Ironman Wales

To register or to find out more please go to

Whatever your age or ambitions Optima Training Systems can help you achieve your triathlon goals. We offer a comprehensive range of coaching services that have delivered results for our athletes for 20 years. Your commitments, goals, ability and training preferences make you an individual, they recognise this and work with your requirements to develop a coaching system that works for you.

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Athlete Testimonials

Toby Matthewson (30-35 AG Triathlete)

Before meeting James I was training consistently but with no real purpose and strategy. I was impressed with the technical insight and individual time James was able to deliver....

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Carrie Boericke (Mother)

My 10 year old son has benefited greatly from individual coaching by Emma, serving to improve his performance and his confidence. Her coaching style is entirely bespoke....

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Elizabeth Jack (Personal Coaching)

I have used James as a trainer for several years and in that time I have changed from being a relatively unfit person with a bad back who did very little exercise into someone who has run a marathon .....

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"IRONMAN Wales" Optima is official training partner.. Ironman Wales