The Triathlon Coaching Company

IRONMAN Wales Coaching

Optima Training Systems have been coaching Triathlon since 1999. We recognise training time can be precious and so implement a coaching system that optimises your time and ensures goals are met through a number of phases tailored to you the individual.Ironman Wales logo

We have proven results in coaching IRONMAN, from first-timers through to athletes reaching the holy grail – Kona! Our coaches have first hand knowledge of the Ironman Wales course having trained in the area for 8 years. Indeed one of our lead coaches grew up in Tenby and so we fully understand the demands of the course and what will be required to succeed.

Whatever your level or hours available, we have the experience and local knowledge to help you meet your IRONMAN Wales goals.

IRONMAN Wales Endurance/Familiarisation Training Camps/Weekends:

Tenby host of Ironman Wales

We are pleased to announce our 2012 Ironman Wales training days.  This year we will be collaborating with 2XU, Gu energy products and Newton to hold training days in both Tenby and London.

IM Wales Training Day 1

Date: Sat 25th February 2012

Venue:  The Thames Club, Staines

Time: 10.00 – 17.30

A healthy 2 course lunch is included in the price and will be provided by The Thames Club.

The first of our training days provides all you need to know to get off to the best start in your preparations for Ironman Wales and will include:

  • An overview of Ironman Wales course
  • Early considerations for training for Ironman Wales
  • Run Analysis
  • Ironman Biking
  • Swim analysis
  • Nutritional advice
Training Day 1: Sat 25th February 2012

Register here now to avoid disappointment or contact us for more information.

More 2012 training camp dates in London and Tenby are coming soon.  To register your interest go here.

Course Specific Training Plans – your bare necessity

For those who just need some guidance to their training week and want to rest assured that their time training will prepare them specifically for the IRONMAN Wales Course.

This includes an initial consultation with your coach to establish your current regime/level, goals and weekly hours available for training. Thereafter you will be provided with a programme every 4 weeks, weekly email contact and a call monthly with your coach to review progress. This contact is essential to check training levels and progressions over the months are right for you and provides an ideal opportunity for your coach to share their experience and tips be it nutrition, clothing, etc for race day. Training plans come in 6, 9 or 12 sessions per week, which are tailored to your schedule.

Training Peaks

The programmes can be delivered through Training Peaks.

£65 per month. £180 for 3 months, £330 for 6 months.

1 Month Course Specific Training Plan
3 Months Course Specific Training Plan
6 Months Course Specific Training Plan

Athlete specific programme/coaching

For those who want to be coached. This includes face-time with your coach either in London or in Tenby as well as a monthly programme tailored to your available hours and your goals. The number of hours of personal coaching will be based on the individual requirements and this time can be spent on technique analysis/correction, base testing/follow-up testing, goal setting and/or reviews of technique, depending on the needs of the athlete.

An initial consultation will help determine the number of face-time hours per month spent with your coach, thereafter a program will be priced and tailored specifically to your needs.

To find out more contact us

Training Camp Accommodation

There are many hotels located in Tenby and the surrounding areas, which would be suitable for the camps which will take place from Tenby.

Activity Wales have a range of options, with guest house accommodation from £70 per room, per night, to hotels from £100 per room, per night; B&B, along with self catering accommodation from £400 per week, depending the property size and style of property .

Please contact their Concierge team who can assist with all your accommodation bookings.

For self-catering and holiday cottages

Tel: +44 (0) 1437 765 765Email:

For hotel or bed and breakfast accommodationTel: +44 (0) 1437 765 777


Athlete Testimonials

Toby Matthewson (30-35 AG Triathlete)

Before meeting James I was training consistently but with no real purpose and strategy. I was impressed with the technical insight and individual time James was able to deliver....

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Carrie Boericke (Mother)

My 10 year old son has benefited greatly from individual coaching by Emma, serving to improve his performance and his confidence. Her coaching style is entirely bespoke....

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Elizabeth Jack (Personal Coaching)

I have used James as a trainer for several years and in that time I have changed from being a relatively unfit person with a bad back who did very little exercise into someone who has run a marathon .....

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"IRONMAN Wales" Optima is official training partner.. Ironman Wales