The Triathlon Coaching Company

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Winning is for Losers

You constantly hear coaches, parents and athletes talk about the ‘winning mentality’ or ‘winning at all costs’. However you put it, it’s setting the athlete up, if they are not always first, to become a loser. If you are not first or a winner then, by definition, you are a loser. Don’t get me wrong, [...]

Optima Training Systems announces coaching partnership with Ironman Wales

Tenby host of Ironman Wales

London based triathlon coaching company Optima Training Systems are pleased to announce their partnership with Ironman Wales. Optima Training Systems are offering a comprehensive range of coaching services to help athletes prepare specifically for the inaugural Ironman Wales course including course specific programmes, 1-2-1 coaching and course familiarisation camps for all abilities. The coaches James [...]

The Secret to Performance Running

Triathlon running technique

No Two Ways… JD Beckinsale M.Sc There are no two ways about it; there’s only one true way to run for performance, but like you I have read lots of conflicting pieces on why this is good or that is good etc.  However, the “experts” don’t mention the real secret to performance running. I have [...]

Athlete Testimonials

Toby Matthewson (30-35 AG Triathlete)

Before meeting James I was training consistently but with no real purpose and strategy. I was impressed with the technical insight and individual time James was able to deliver....

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Carrie Boericke (Mother)

My 10 year old son has benefited greatly from individual coaching by Emma, serving to improve his performance and his confidence. Her coaching style is entirely bespoke....

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Elizabeth Jack (Personal Coaching)

I have used James as a trainer for several years and in that time I have changed from being a relatively unfit person with a bad back who did very little exercise into someone who has run a marathon .....

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"IRONMAN Wales" Optima is official training partner.. Ironman Wales