The Triathlon Coaching Company

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Winning is for Losers

You constantly hear coaches, parents and athletes talk about the ‘winning mentality’ or ‘winning at all costs’. However you put it, it’s setting the athlete up, if they are not always first, to become a loser. If you are not first or a winner then, by definition, you are a loser. Don’t get me wrong, [...]

Athlete Testimonials

Toby Matthewson (30-35 AG Triathlete)

Before meeting James I was training consistently but with no real purpose and strategy. I was impressed with the technical insight and individual time James was able to deliver....

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Carrie Boericke (Mother)

My 10 year old son has benefited greatly from individual coaching by Emma, serving to improve his performance and his confidence. Her coaching style is entirely bespoke....

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Elizabeth Jack (Personal Coaching)

I have used James as a trainer for several years and in that time I have changed from being a relatively unfit person with a bad back who did very little exercise into someone who has run a marathon .....

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