The Triathlon Coaching Company


Edwina has been doing triathlon since 1995. A BTA L1 coach and with 9 years PE teaching experience 7 of those years as director of sport Edwina brings a wealth of coaching experience to the team.  Having been coached by James for last 5 years, Edwina has lived the coaching system and reaped the rewards in several successes over the years including GB age group honors.  She has gained coaching and racing experience through her own achievements. Edwina completed her first Ironman, Austria in 2007 in an impressive 10.49.  In 2008 she was 1st Age group woman in Windsor Triathlon, Thames Turbo Triathlon, Dragon Slayer Duathlon and 1st in her age group at Lisboa Half Ironman.  In 2009 Edwina set her sights on Kona.  On her way to qualifying for Hawaii, Edwina was 2nd in her AG and 16th female overall at IRONMAN Germany in a time of 10.07.  She represented GB at the World IRONMAN champs, Hawaii finishing 15th in 30-34 AG in 10.48.  Edwina has had a 9 month break since having a baby, but has entered Vitruvian 2011 so watch this space!

Athlete Testimonials

Toby Matthewson (30-35 AG Triathlete)

Before meeting James I was training consistently but with no real purpose and strategy. I was impressed with the technical insight and individual time James was able to deliver....

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Carrie Boericke (Mother)

My 10 year old son has benefited greatly from individual coaching by Emma, serving to improve his performance and his confidence. Her coaching style is entirely bespoke....

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Elizabeth Jack (Personal Coaching)

I have used James as a trainer for several years and in that time I have changed from being a relatively unfit person with a bad back who did very little exercise into someone who has run a marathon .....

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"IRONMAN Wales" Optima is official training partner.. Ironman Wales